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"HELPING CREATIVES BREATH LIFE BACK INTO THEIR BUSINESS"
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Is your brand supporting the ambitions of your business? I can help you to create a standalone brand identity and strategy by creatively understanding your core business mission and why it exists, how you work and how you want to work in the future and implement creative strategies for your future plans.
I've work with brands in the UK and overseas to strengthen their business offering, revolutionise their customer and audience experience, while driving growth.
We work with start-ups to create new brands.
We also help to revitalise and re-energise existing brands.
Some recent examples of our brand work include:
BRAND STRATEGY: BUILDING A BRAND FROM THE CORE OF YOUR BUSINESS
Your brand is so much more than your logo or the products you sell. Your brand is your entire business. It’s the reason you exist, your USPs, the people who work there and the experience you offer to clients or customers.
When helping to build your business it’s a collaborative process. I will take out the time to find out through discussion, what your business wants and needs are and what you want to achieve and why. I also looking to the business structures and what your customers and clients think of your business.
I also look into your core competitors and competition to assess trends across your industry and markets.
Together we’ll explore what makes you unique, what you could or should be doing differently, and how to express that to the world.
BRAND EXPRESSION: LOOK AND FEEL
I’ve been in the creative industry for 14 years and I’ve successfully built my own business from the ground up so I have a high level of insight into how brands are built. I can help you with the creations of:
•a new brand identity
•tone of voice guidelines and key messages.
I will look into how your brand can be applied across different customer and client platforms and mediums, with your core brand message. These designs will then be built in flexibility to work across other tools or products you might develop in the future.
BRAND IMPLEMENTATION: LAUNCHING THE BRAND
When you’re ready to announce your new brand to the world, you can take a phased approach or launch with a bang.
Whatever you decide, I can help with creative direction, web design, copywriter, film making, digital marketing and design. I’ve been in the creative industry for over 14 years so I have an eye for market trends and what works.
Depending on your budget and ambitions, I can support you with:
•website design and build
•design assets including images, logos, fonts, colour palette
•rolling out the brand across print, digital, outdoor and indoor display
•internal launches to unite your teams behind the brand.
•Marketing strategies and implementation.
NAMING YOUR PRODUCT AND BRAND
I’ve helped create over 100 brands so I can help you create a memorable name for your new product and brand. Based on your requirements, I’ll seat down with you and your team to run a face-to-face consultation to come up with a shortlist of potential names.
I’ll run legal checks and ensure there are no copyright issues. I will then explore how these names could work on products and marketing materials.
I’ll also do a cultural and linguistic analysis for each name and design to ensure they will translate to your markets.
This process leaves you with options to choose from that you can be confident in.
If you would like to know or find out more let’s have a chat, contact me today
©Rachael Aprill Phillips copyrighted 2008-2020 This website was lovely created by me.
The creation of branded Instagram, Facebook and twitter images for use on social media platforms and website throughout the web.
Product launch content creation for brands on multiple mediums e.g. content writing, video creation and podcasts on, website, blogs, magazine, YouTube, Instagram, and all social media platforms.
The creation of the multi award winning creative educational platform with over 25 million visit since its launch in 2017. Rachael Academy has helped over 5 thousand people create their own slice of heaven on the net.
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