copyright ©rachaelaphillips.com 2008-2018  

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•Branding Expert

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branding INFLUENCER

 

People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them. If you’re new to IM and aren’t quite sure what that means, then you’ve come to the right place. We’re going to break it all down for you, starting at the most obvious of starting points:

 

What is Influencer Marketing?

 

Influencer Marketing is a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main differentiator in the case of  influencer marketing is that the results of the campaign are collaborations between brands and influencers.

 

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. They are easily recognized by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.

 

What works in Influencer Marketing

 

I will help you to carefully consider your approach in influencer marketing

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  • Organize and put together a strategy, plan and budget, spend time on research.

  • Engage with prospective people and companies to establish influencer relationships for your brand.

  • Develop a schedule that fits with your project and brand goals.

  • Create monthly/quarterly/biannual calls or newsletters?

  • Integrate with your PR schedule, product release schedule, etc.

  • Send emails on behalf of key executives and arrange face-to-face meetings.

 

 

MY CASE STUDIES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you would like to know or find out more let’s have a chat, contact me today

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©Rachael Aprill Phillips copyrighted 2008-2020 This website was lovely created by me.

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my projcets

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The creation of branded Instagram, Facebook and twitter images for use on social media platforms and website throughout the web.

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Product launch content creation for brands on multiple mediums e.g. content writing, video creation and podcasts on, website, blogs, magazine, YouTube, Instagram, and all social media platforms.

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The creation of the multi award winning creative educational platform with over 25 million visit since its launch in 2017. Rachael Academy has helped over 5 thousand people create their own slice of heaven on the net.

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Facebook is a great place to build a business brand. Over the past 2 years I’ve established an influencer platform, that helps me to engage with loyal followers and audiences. I’ve created a following that are interested in great content that enables them to creatively access information, brands, connection, communication in a safe and authentic way.

 

Platform audience: 60,000 +

 

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Instagram is the fastest growing social media offering. It has over 1 Billion users every month, so establishing your brand on this platform gives you the full potential to increase market penetration within your niche. I’ve built a strong influencer status within the Instagram community.

 

Platform audience: 72,000 +

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Rachael Academy was launched 2 years ago and since its launch it has already achieved a 21 million visitor hit. I’ve used my creative and marketing experience to create great, engaging and informative content that audiences want and need and have turned that into a huge readership and subscriber base.

 

Platform audience: 200,000

 

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