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“True influence drives action, not just awareness.”
Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters.
When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience
Why Does Your Brand Need A Influencer?
Consumers trust recommendations from a third party more often than a brand itself. And it makes sense if you think about it in a more personal context. You don’t usually trust a person at a cocktail party who comes up to you and brags about himself or herself and spouts fun facts about his or her personality to convince you to be a friend. But you often believe your mutual friend who vouches for that person. An influencer is the mutual friend connecting your brand with your target consumers.
With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern day consumers are blind to billboards and deaf to commercials. They are self-sufficient and want to research a brand on their own and hear about it from someone they trust.
Where do influencers step in to inbound marketing? Well, they are generating content about your brand, they are recommending your brand to their loyal following, and they are inserting themselves into conversations surrounding the niche of your brand. Thus, getting them on your side before your competitor does can make a huge difference in the success (or lack thereof) of your company.
Rachael Phillips is a multi award-winning Global marketing expert recognised as the ‘go to’ person when it comes to growing and establishing your brand in the market place.
A Global and recognised influencer who has built a large following across many well established social platforms.
I understand what my clients are looking for when it comes to their brands and I’m able to meet it in creative, unique, innovative and dynamic ways. I help create moving and engaging stories and dialogue that’s worth sharing in a meaningful, authentic and genuine way.
If you would like to know or find out more let’s have a chat, contact me today
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