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Africa’s Female Entrepreneurs, Part VIII: Rachael Aprill Phillips, Rising from Immigrant to Global Marketing Expert
Read full interview Africa’s Female Entrepreneurs, Part VIII: Rachael Aprill Phillips, Rising from Immigrant to Global Marketing Expert
Some years later, I was teaching a business studies class at the school where I worked and had this feeling of discontentment in my gut. “Why am I teaching business studies, when I haven’t experienced what I teach?” I asked myself. So I began a degree in business management and start-ups. At the end of it, I secured funding for a laptop, some raw materials and started an online fashion company, designing the clothes myself. Before long I was learning web marketing, branding and business development and Richible.com was born.
Did your family, experiences and culture influence your journey as an entrepreneur?
In Nigeria, my birthplace, my mother was a TV presenter and my father a successful car salesman running his own business. As a result we lived a privileged lifestyle. But all of a sudden things changed dramatically. My mother was (and still is at 68 years of age) a very ambitious woman. She decided to relocate to Britain.
Life in our new world was not easy. Our family went through several difficult experiences. My mother ended up working three jobs just to make sure she could put food on the table for us. We experienced homelessness on two occasions. I remember myself and three siblings sleeping on the floor of my mother’s rented office space. I saw my mother absorb the shame and reduction of status from African celebrity to cleaner and care home worker in the UK. Most of my childhood was spent in relationship with the twin sisters of wealth and struggle.
I’m so Passionate about what I do, that’s it’s not work but Art! Work with me and let’s Create a Masterpiece with your business and brand.
Featured on She Inspires Her on November 15, 2016
Rachael Aprill Phillips: The Cheerleader of Budding Entrepreneurs
O’Brien Browne, Contributor
O’Brien Browne an Instructor in International Management at the Orfalea College of Business, Award-Winning Author, Business & Personal Coach, Intercultural Expert, Public Speaker, Director of OpenMinds OpenMarkets
SHE INSPIRES HER
Written by Pamina Mullins
Pamina Mullins is Zimbabwean based, born in Zambia, and has lived in Mozambique, Tanzania, South Africa and the United Kingdom. She is a Corporate and Personal Stress Management and Life Coach, Hypnotherapist, Cognitive Behavioral Therapist and NLP practitioner.
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Serial entrepreneur and founder of Richible.com, an online platform for entrepreneurs and small business owners, Rachael Phillips also works with major brands such as The Body Shop, BMW, Ghana Chamber of Commerce, The Lottery Foundation, etc. as a branding and marketing consultant, niche expert, start-up analyst and international business markets analyst. She is Director of the Ghana Chamber of Commerce UK and CEO of the Black and African Community Commerce (UK), and is based in Durham, the United Kingdom.
Pamina and OB: Rachael it’s clear that you are a born entrepreneur – when and how did this become apparent to you?
Rachael: My earliest memory of entrepreneurial spirit was while sitting in the local launderette pouring an endless stream of coins into the washing machines and thinking, “free washing for life and I won’t have to do it myself, this could be a good little earner for me”. So, I negotiated a price with the launderette owner to sell his shop to my mother and me.
She uses these inter-related methodologies to develop, motivate and guide her diverse clientele toward reaching their full potential. Pamina’s coaching focuses primarily on Stress Mastery, Change Management, Developing Human Capital, Emotional Intelligence and Cultural Diversity. She is a blogger for the Huffington Post Business series Africa’s Women Entrepreneurs author of the kindles Stress Free You!and Unlock Your Emotion Code and contributing author to Modern-Day Miracles by Louise L. Hay and Friends, The Coaching Gurus, and Radiant Survivor.
Read full interview Rachael Aprill Phillips: The Cheerleader of Budding Entrepreneurs
Featured on huffington Post 12/02/2016 06:02 am ET
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